Elevate
Impact
ForgeAxis had the opportunity to collaborate with a Subway franchise to develop and execute a comprehensive digital marketing campaign aimed at increasing brand awareness, driving foot traffic to their locations, and ultimately boosting sales. With a focus on leveraging various digital channels and targeting specific demographics, our team worked diligently to create a campaign that would resonate with Subway’s target audience and deliver tangible results for the franchise.
![Web Design](https://outgrid.uicore.co/digital-agency-2/wp-content/uploads/sites/49/2024/01/Digital-Agency-Portfolio-Hero-Image-1.webp)
![Web Design](https://outgrid.uicore.co/digital-agency-2/wp-content/uploads/sites/49/2024/01/Digital-Agency-Portfolio-Hero-Image-2.webp)
![Web Design](https://outgrid.uicore.co/digital-agency-2/wp-content/uploads/sites/49/2024/01/Digital-Agency-Portfolio-Hero-Image-3.webp)
![Web Design](https://outgrid.uicore.co/digital-agency-2/wp-content/uploads/sites/49/2024/01/Digital-Agency-Portfolio-Hero-Image-4.webp)
![Web Design](https://outgrid.uicore.co/digital-agency-2/wp-content/uploads/sites/49/2024/01/Digital-Agency-Portfolio-Hero-Image-5.webp)
SUBWAY
From the initial consultation to the final execution of the campaign, the client was actively engaged and collaborative throughout the entire process. Their clear communication, valuable insights, and willingness to trust our expertise allowed for a seamless partnership that resulted in a successful digital marketing campaign.
Countries
Clients
Projects
CHALLENGE
01
One of the primary challenges we faced was developing a digital marketing strategy that effectively targeted local audiences near each Subway franchise location.
02
With numerous competitors in the fast-food industry, standing out and capturing the attention of consumers presented a significant challenge.
03
Tracking the impact of our digital marketing efforts on foot traffic to Subway locations posed a challenge due to limited access to store-level data.
SOLUTION
Geo-Targeted Ads
To address the localized targeting challenge, we implemented geo-targeted advertising campaigns that focused on reaching audiences within specific geographic areas surrounding each Subway franchise location.
Unique Value Proposition
To overcome the competitive landscape, we crafted compelling ad copy and creative content that highlighted Subway’s unique value proposition, such as their fresh ingredients and customizable menu options.
Location-Based Services
To measure foot traffic, we utilized location-based services and mobile tracking technology to gather data on the number of consumers who visited Subway locations after being exposed to our digital marketing campaigns.
We transform Subway franchises into digital powerhouses, driving foot traffic and boosting sales through innovative and targeted digital marketing campaigns.
OUR SIMPLE PROCESS
Week 1
Conducted research and analysis, defined target audience, and developed a tailored digital marketing strategy.
Week 2
Implemented digital marketing campaign across various channels, created engaging content, and launched targeted ad campaigns.
Week 3
The digital marketing campaign implemented by ForgeAxis for the Subway franchise resulted in a significant increase in brand awareness, website traffic, and foot traffic to their locations. Key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS) exceeded expectations, demonstrating the effectiveness of our strategic approach and the value delivered to the client.
Impact of the work performed
The digital marketing campaign implemented by ForgeAxis for the Subway franchise resulted in a significant increase in brand awareness, website traffic, and foot traffic to their locations. Key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS) exceeded expectations, demonstrating the effectiveness of our strategic approach and the value delivered to the client.
Visitors in one year
Foot Traffic
Return on Ad Spend
![](https://forgeaxis.com/wp-content/uploads/2024/01/Digital-Agency-Portfolio-Work-Image-1.webp)
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Working with ForgeAxis on our digital marketing campaign was a game-changer for our Subway franchise. Their expertise, creativity, and attention to detail helped us reach new customers and drive meaningful results for our business. We are thrilled with the outcome of the campaign and would highly recommend ForgeAxis to any business looking to elevate their digital marketing efforts.
![](https://forgeaxis.com/wp-content/uploads/2024/01/Digital-Agency-Testimonial-Icon.webp)
Shen T.
Operation Manager at Subway.