Grocery shopping Simplified

We was thrilled to collaborate with GoFresh, an online grocery supermarket in Bangladesh, to design and develop a robust e-commerce platform. Our goal was to create a user-friendly and visually appealing online shopping experience that would seamlessly connect customers with GoFresh’s wide range of natural and organic food products, delivering convenience and freshness right to their doorstep.

Go fresh

Working with GoFresh on their e-commerce platform design project was an enriching experience. From the initial brainstorming sessions to the final launch of the platform, our team worked closely with the client to understand their unique brand identity, target audience, and business objectives. Their dedication to delivering fresh and high-quality products with fast daily delivery served as inspiration throughout the collaboration, resulting in a fruitful partnership.

Countries

100

Clients

200

Projects

CHALLENGE

In the initial chapter of our client’s transformative journey, we delved into a myriad of challenges that demanded our strategic prowess. Here, we unravel the specific hurdles that stood in the way, creating a narrative of obstacles that awaited .

01

Inventory Management

With a wide range of natural and organic food products, managing inventory and ensuring product availability presented a challenge to provide customers with a seamless shopping experience.

02

User Experience Optimization

Creating an intuitive and user-friendly interface that streamlined the shopping process for customers, from browsing products to placing orders, was crucial for enhancing user experience and driving conversions.

03

Fast and Reliable Delivery

Ensuring fast and reliable delivery of fresh products to customers’ doorsteps daily posed a logistical challenge that required efficient coordination and logistics management.

SOLUTION

Having navigated the challenges, the second chapter of our client’s journey outlines the strategic solutions and innovative methodologies we employed to overcome obstacles. Here, we illuminate the transformative steps taken to turn challenges into opportunities.

Dynamic Inventory Management

We implemented a dynamic inventory management system that automatically updated product availability in real-time, ensuring accurate stock levels and reducing the risk of out-of-stock situations.

Intuitive User Interface Design

Our team designed an intuitive user interface that prioritized ease of navigation, allowing customers to browse products by category, search for specific items, and add them to their cart with just a few clicks, streamlining the shopping process.

Optimized Delivery Logistics

To ensure fast and reliable delivery, we worked closely with GoFresh to optimize their delivery logistics, including route planning, scheduling, and coordination, to guarantee timely delivery of fresh products to customers’ homes daily.

We revolutionized online grocery shopping with GoFresh – an E-Commerce platform designed for freshness, variety, and swift deliveries, bringing the farm-fresh experience directly to your doorstep.

OUR SIMPLE PROCESS

Week 1-2

Discovery and Planning

During this phase, we conducted a comprehensive analysis of GoFresh’s business requirements, target audience, and competitors, laying the foundation for the e-commerce platform design and development.

Week 3-6

Design and Development

With a clear understanding of the project scope, our team began the design and development process, creating wireframes, mockups, and prototypes for the e-commerce platform, incorporating feedback from GoFresh stakeholders along the way.

Week 7-8

Execution and Testing

In the final weeks of the project, we conducted rigorous testing of the e-commerce platform to ensure functionality, performance, and security. After addressing any issues and finalizing adjustments, we successfully launched the GoFresh online grocery supermarket platform to the delight of both the client and their customers.

Impact of the work performed

Embark on a journey where every action is a catalyst for profound change, as our strategic approach unfolds to create a lasting impact on tasks, projects, and beyond.

Increase in online orders

Reduction in delivery time

Customer retention rate

ForgeAxis transformed our vision for an online grocery experience into a reality. Their dedication, creativity, and technical expertise resulted in a platform that not only showcases the freshness of our products but also ensures a smooth and efficient shopping experience for our customers. We are grateful for their partnership and the positive impact it has had on our business.

Evon Ali

MD at GoFresh.