Elevate Impact

ForgeAxis had the opportunity to collaborate with a Subway franchise to develop and execute a comprehensive digital marketing campaign aimed at increasing brand awareness, driving foot traffic to their locations, and ultimately boosting sales. With a focus on leveraging various digital channels and targeting specific demographics, our team worked diligently to create a campaign that would resonate with Subway’s target audience and deliver tangible results for the franchise.

SUBWAY

From the initial consultation to the final execution of the campaign, the client was actively engaged and collaborative throughout the entire process. Their clear communication, valuable insights, and willingness to trust our expertise allowed for a seamless partnership that resulted in a successful digital marketing campaign.

Countries

100

Clients

200

Projects

CHALLENGE

In the initial chapter of our client’s transformative journey, we delved into a myriad of challenges that demanded our strategic prowess. Here, we unravel the specific hurdles that stood in the way, creating a narrative of obstacles that awaited .

01

Localized Targeting

One of the primary challenges we faced was developing a digital marketing strategy that effectively targeted local audiences near each Subway franchise location.

02

Competitive Landscape

With numerous competitors in the fast-food industry, standing out and capturing the attention of consumers presented a significant challenge.

03

Measuring Foot Traffic

Tracking the impact of our digital marketing efforts on foot traffic to Subway locations posed a challenge due to limited access to store-level data.

SOLUTION

Having navigated the challenges, the second chapter of our client’s journey outlines the strategic solutions and innovative methodologies we employed to overcome obstacles. Here, we illuminate the transformative steps taken to turn challenges into opportunities.

Geo-Targeted Ads

To address the localized targeting challenge, we implemented geo-targeted advertising campaigns that focused on reaching audiences within specific geographic areas surrounding each Subway franchise location.

Unique Value Proposition

To overcome the competitive landscape, we crafted compelling ad copy and creative content that highlighted Subway’s unique value proposition, such as their fresh ingredients and customizable menu options.

Location-Based Services

To measure foot traffic, we utilized location-based services and mobile tracking technology to gather data on the number of consumers who visited Subway locations after being exposed to our digital marketing campaigns.

We transform Subway franchises into digital powerhouses, driving foot traffic and boosting sales through innovative and targeted digital marketing campaigns.

OUR SIMPLE PROCESS

Week 1

Strategy Development

Conducted research and analysis, defined target audience, and developed a tailored digital marketing strategy.

Week 2

Campaign Execution

Implemented digital marketing campaign across various channels, created engaging content, and launched targeted ad campaigns.

Week 3

Monitoring & Optimization

The digital marketing campaign implemented by ForgeAxis for the Subway franchise resulted in a significant increase in brand awareness, website traffic, and foot traffic to their locations. Key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS) exceeded expectations, demonstrating the effectiveness of our strategic approach and the value delivered to the client.

Impact of the work performed

Visitors in one year

Foot Traffic

4.5

Return on Ad Spend

Working with ForgeAxis on our digital marketing campaign was a game-changer for our Subway franchise. Their expertise, creativity, and attention to detail helped us reach new customers and drive meaningful results for our business. We are thrilled with the outcome of the campaign and would highly recommend ForgeAxis to any business looking to elevate their digital marketing efforts.

Shen T.

Operation Manager at Subway.